From Workshop to Wilderness: Holland Cycles Sponsors the 2025 Great Western Reroute
We're thrilled to announce Holland Cycles as the official bike sponsor for the 2025 Great Western Reroute! Founded in 1972 by master framebuilder Bill Holland, this San Diego-based company brings over 50 years of cycling expertise to our event. Holland Cycles is renowned for their meticulously handcrafted titanium and carbon fiber frames, built with a perfect balance of performance and personalization using US-milled aerospace grade titanium. Their commitment to custom-fitted bicycles ensures each rider experiences the optimal blend of comfort and performance.
What makes this partnership even more special is that Bill Holland himself, along with his right-hand man Cody Stevenson, will be joining us at the GWR this year. Bill brings nearly four decades of serious riding experience and half a century of framebuilding wisdom, while Cody contributes valuable insights from his 12-year professional racing career across Europe, Australia, and the US. Together, they represent Holland Cycles' dedication to craftsmanship and their passion for seeing riders enjoy their handbuilt machines on the road. We're honored to welcome them and to showcase their exceptional bikes, including their limited edition 50th Anniversary Carbon Disc bike, at this year's event.
Handmade framebuilder Holland Cycles bring 50 years of cycling excellence to 2025 Great Western Reroute.