Partnering with Southern California's renowned ALMSTHRE, we commissioned a limited-edition Compact Frame Bag that would embody the spirit of the 2025 Great Western Reroute.
Read MoreALMSTHRE just released a 7-minute film featuring drone footage from the 2025 Great Western Reroute, showcasing the challenging gravel terrain that drew 100 riders from four states to East County San Diego.
Read MoreThe official teaser trailer of the 2025 Great Western Reroute.
Read MoreIt was shortly after a friend’s birthday road ride to the top of Palomar Mountain in February of last year that we first had the idea for our own ride of a similar theme. With little time to plan we reached out to our friend Roman for help in crafting a memorable route that would take riders on a gravel adventure in late March of 2018. The concept was simple, yet true to our ways. The Great Western Reroute (GWR) was born.
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